According to a recent global survey done by Salesforce, 75% of customers expect companies to use these new technologies to create better experiences. However, according to the same survey—only 51% of customers say that companies generally meet their expectations.
Interaction Studio is Salesforce’s leading real-time personalization and interaction management solution. With Interaction Studio, marketers are able to collect, analyze and respond to user behavior in real time across web, mobile, and email.
Lev is proud to be a leading Interaction Studio partner globally, and we are proud to be the go-to strategic partner for Interaction Studio customers.
We will help you make the most out of Interaction Studio, supporting you throughout the entire process from ideation to implementation.
We’ll also identify your known and unknown audience sources, implement Interaction Studio to drive personalization, and engage your audience at the right place and the right time.
A leading retailer of commercial cleaning products was struggling with a personalization tool that made them feel like they were operating with a black box—no visibility, no control, and no ability to make refinements on their own. Looking for a tool that would give them full ownership over their customer experience, they decided to implement Interaction Studio.
As existing Marketing Cloud customers, they were able to use Interaction Studio as a key driver of a truly omnichannel, unified customer experience, powered by a fully integrated solution across the Salesforce platform.
The Lev team helped create several customer interactions for them—including an email capture pop-up on the website, and a unique code generation page hosted in Marketing Cloud to feed the coupons to Interaction Studio in real-time. Additionally, Lev also built several audiences and subsequent journeys for abandoned carts, abandoned browses, abandoned categories, and created an email template with open-time optimization.
Lev was able to help stand all of these assets up in under 60 days—providing near immediate time-to-value, and was also able to provide recommendations to help the team think about their long-term personalization strategy.