Here at Lev, we have developed a proprietary solution known as Campaign Studio, designed to maximize value while minimizing effort.
We live and breathe Marketing Cloud at Lev, and have contributed to thousands of projects with the world’s largest brands across verticals. We know Salesforce inside and out, and find deep satisfaction in helping our customers leverage the platform to its fullest.
What started as a custom solution to power a migration from Marketing Cloud 1.0 to 2.0 has evolved into a powerful, multi-functional tool that creates efficiencies, enables flexibility, and assures quality for marketers using Marketing Cloud.
While Lev is able to provide more traditional migrations, Campaign Studio offers marketers the ability to efficiently migrate assets, publish assets between BUs, monitor the effectiveness of automations, and accelerate time-to-deployment while eliminating errors.
Campaign Studio
Accelerate
This proprietary deployment management tool simplifies and modernizes your campaign deployment process to save time and eliminate errors. What takes a typical team 45 minutes to complete is now reduced to less than 1 minute.
Your days creating data extensions, folder structures, queries, send definitions, and emails are officially over.
Campaign Studio
Migrate
Marketing Cloud is built to scale and evolve for the future as customer’s demands change. However, migrating to update instances can be a daunting process for many customers.
Campaign Studio: Migrate makes these migrations easy, fast, and cost effective for customers who are ready to level up their account – and no longer have to worry about losing all of the assets they’ve worked so hard to build on their legacy platform. This includes emails, images, queries, data extensions, lists, content, and automations… just to name a few.
Campaign Studio
Publish
Campaign Studio: Publish allows teams to move any asset in your SDLC process from lower-environment BUs to higher-environment BUs programmatically.
This ensures all configurations and code bases are replicated as expected without any manual intervention.
Campaign Studio
Monitor
Campaign Studio: Monitor offers real-time monitoring of events within Marketing Cloud both in and outside the platform – including API sends that may not be working like you expect them to.
This proactive monitoring tool gives you the peace-of-mind knowing those critical processes are running smoothly that should be set and forget.
CUSTOMER STORY
CAMPAIGN STUDIO SAVED THIS TEAM 100 HOURS PER WEEK.
A major gaming & hospitality organization based in Las Vegas was deploying more than 2,000 email campaigns a month with a very lean marketing team. Due to the laborious, manual process of their campaign deployment, they were spending a lot of time preparing the assets for their campaigns, and feeling stretched when it came to having a sound quality assurance process.
Lev developed and implemented the Campaign Studio hub app to improve the campaign build process and perform massive campaign rollouts at scale.
Campaign Studio allows for campaign assets such as emails, content areas, portfolio items, and send definitions to be bundled then rebuilt/copied for a similar campaign instantly and accurately. This eliminates time-consuming and repetitive tasks of copying and renaming assets. The new, copied assets can follow a specified naming convention. The existing folder structure can be preserved or the assets can be placed anywhere in the folder hierarchy. Bundled assets can be pushed to a QA business unit for extensive testing prior to being pushed to the production account.
Within three months of launch, the app increased existing staff capacity by 100 hours per week, and substantially reduced the time spent on repetitive tasks. This allowed their marketing team to focus on strategy and innovation, and dramatically increased campaign accuracy as a result of reduced errors in asset creation.