Marketers need dedicated reporting and real-time access to data in order to truly assess the impact and value of their campaigns.
We’re here to help marketers get access to the insights they deserve.
We are at the forefront of adopting emerging Salesforce technologies to offer our customers data + analytics solutions that enable them to drive customer engagement and achieve their business goals.
We were one of the first partners to achieve certifications for both Datorama and Audience Studio.
A Datorama-Certified Company
Lev is among a small number of partners that has achieved certification from Salesforce to provide Datorama-related services. With Datorama, customers, including brands and agencies, can understand the effectiveness of their marketing investments and optimize in real-time.
Audience Studio Accredited
Audience Studio (formerly Salesforce DMP) is a cloud-based data platform that operates in real time, unifying customer data from all screens and sources into a single view of the individual. Lev guides the use of the platform to execute paid and non-paid campaigns while using Datorama to bring together all of a client’s marketing data. This enables marketers to align all of their data points across channels, campaigns and regions to unlock insights and take action on all marketing activity.
Our Approach
Each project is unique, but we handle every implementation with a consistent approach proven to deliver optimum success.
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INSIGHT INTO PERFORMANCE ACROSS THE FUNNEL TO MAXIMIZE MARKETING INVESTMENTS.
A leading seller and installer of residential and commercial solar panels was in high-growth mode and knew that leveling up their marketing strategy was critical to their continued success.
Prior to partnering with Lev and implementing Datorama, they were spending a lot of money with agencies and multiple lead-generating vendors with little insight into distribution of dollars and what was generating the most ROI.
Paired with a Marketing Cloud implementation, Lev helped this customer implement and connect Datorama and Marketing Cloud. With Datorama specifically, we helped pull data in from many previous disparate vendors and helped harmonize the data to create a holistic view of the business and their marketing investments.
We pulled in data from Facebook, AdWords, Marketing Cloud, Field Service Lightning, and Google Analytics—and created dashboards about lead quality, a daily tracker of pipeline and sales performance, and an overview of all media performance.
Now that they have insight into their entire funnel from impression to click, to lead to opportunity, to closed won, they can determine ROI down to each channel, vendor, region, and field installer. They also were able to re-negotiate contracts with lead vendors and bring more in-house.