As digital experiences become more ubiquitous, financial services (FINS) institutions are being tasked with delivering the types of online interactions customers experience in other areas of their lives. From large banks to regional credit unions to insurance firms to wealth management groups, we’ve worked with companies across the financial services industry to develop and build innovative, user-friendly, secure solutions to deliver exceptional customer experiences. We’ve worked with:
A commercial bank on the East Coast had a comprehensive Paid Media strategy that they felt was not producing results. Looking for new solutions, the bank turned to Lev to evaluate their existing campaign performance and recommend a new strategy, while implementing Audience Studio and Datorama and maximizing their use of Ad Studio.
Lev performed an end-to-end campaign analysis across all paid channels and discovered that virtually all campaigns were inaccurately optimized or weren’t reflective of the bank’s overall business goals. Lev provided a plan to fix existing campaigns, eliminate underperforming campaigns, and provide a comprehensive go-forward strategy for new campaigns that lined up with business goals. The new strategy leveraged Datorama to visualize impacts from performance and spend across channels.
Reconfiguring and adjusting optimization resulted in an immediate ROI for legacy campaigns. The cost per customer acquisition dropped by 43% immediately. As the company continued to iterate on the strategy and execute upon their new strategy, they were able to continue to decrease the cost per customer acquisition by 68%, and saw a 300% increase in conversions.