A leading healthcare provider (HCP) in California was seeking to maximize their investment in Marketing Cloud, and ultimately decided to migrate from SFMC 1.0 to 2.0 to add Journey Builder capabilities to their tech stack.
Prior to migrating to SFMC 2.0, the HCP was sending everything manually and having a hard time finding HIPAA-compliant personalized ways to communicate with their patients. Lev helped them migrate their SFMC instance from 1.0 to 2.0, and built an integration with EPIC—their patient data warehouse. Prior to the integration, the HCP received bi-weekly email lists of patients who had recently interacted with their emergency care services, but had not set up a patient account. The lack of an account meant patient follow-up was often delayed and the process was extremely manual.
The new integration enabled an automated file drop for a more frequent data transfer between the two systems, while also setting up field-level encryption to ensure HIPAA-compliance by protecting identifiable patient data. The new integration greatly reduced the organization’s siloing of data. Lev also created a connector with Service Cloud to enable the transfer of physician data into SFMC.
Once these integrations were in place, Lev helped implement two key journeys:
What used to be a manual process is now completely automated, and Lev also built automated reports showcasing conversions from the two journeys.Not only did this have an incredible impact on reducing the time spent executing on these campaigns, it also had an incredible impact on reducing patient attrition. Through the journey implementation, the HCP has seen a reduction in patient attrition by nearly 8,000 patients per month.