Whether you’re trying to engage current students, prospective students, parents or donors, having a well-rounded approach to connecting with your audience both online and in-person is critical. Everyone is competing for attention, so finding new ways to share information, connect with your target audience, and provide the proper motivation to drive action is top of mind for many organizations and institutions. We’ve worked with:
Higher education institutions face a unique challenge of optimizing the prospective student experience while also identifying prospective students who are ready to apply. For one private research university, providing the right experience to gather information about prospective students is critical to hitting their enrollment goals for their executive education program.
The university’s executive education program teamed up with Lev to design and develop a dynamic landing page experience for prospective students to request additional information. Using UX and CRO best practices, Lev designed a page that let students request more information about the program and collect qualifying information for the university.
With Lev’s strategic, creative design, the institution’s executive education program started collecting more information about prospective students. More data about students at the start of inquiry helps the continuing education program provide more personalized information and encourage prospective students to apply.
Lev performed an end-to-end campaign analysis across all paid channels and discovered that virtually all campaigns were inaccurately optimized or weren’t reflective of the bank’s overall business goals. Lev provided a plan to fix existing campaigns, eliminate underperforming campaigns, and provide a comprehensive go-forward strategy for new campaigns that lined up with business goals. The new strategy leveraged Datorama to visualize impacts from performance and spend across channels.
Reconfiguring and adjusting optimization resulted in an immediate ROI for legacy campaigns. The cost per customer acquisition dropped by 43% immediately. As the company continued to iterate on the strategy and execute upon their new strategy, they were able to continue to decrease the cost per customer acquisition by 68%, and saw a 300% increase in conversions.