Our Strategic Consulting team brings deep expertise, insights, and knowledge of best practices to every customer engagement—helping customers level up the ways they approach their digital marketing and optimizing the ways they use Salesforce.
A regional grocer was looking for creative ways to increase in-store foot traffic and better engage their customers. They partnered with Lev to implement Marketing Cloud and implement a series of journeys, including a welcome journey, a re-engagement journey, a baby club journey, a birthday journey, and a punch card journey.
The birthday journey celebrates a customer’s birthday with a “delight offer” of a free gallon of ice cream. A loyal customer can redeem the coupon during their birth month, and point-of-sale data is examined to measure changes in behavior during the customer’s birthday shopping event.
Measuring against pre-determined benchmarks prior to launching the birthday email journey, the regional grocer exceeded all planned redemption rates, and saw increased basket sizes and increased margins from net new baskets. This included a 1.6% sales lift, a 2.4% margin lift, a 2.5% transaction lift, and an overall 6.5% return-on-investment—all from a single journey!