Technology disrupted the way people plan and take vacations the same way technology is disrupting the way people consume content today. On one side, customers are faced with more content options than ever before and are hindered by “analysis paralysis” when it comes to deciding what content to engage with. On the other side, consumer expectations for increased personalization and targeted content place demands on distribution and marketing. Both of these impact the way media + entertainment marketers engage their audiences, finding innovative ways to make their content stand out and create personalized experiences that capture viewer’s attention. Lev has worked with visionary media and entertainment companies and provided solutions on the forefront of digital marketing. We’ve partnered with:
A film production company was experiencing a growing subscriber base, but had no way to collect beneficial information. They needed a public-facing location for an advanced welcome journey. They also needed a way to create custom materials for different movies to improve engagement. Lastly, they lacked a way to effectively integrate their database with promotional efforts and customer interaction or the option to segment based on preferences or subscriber data.
Lev helped create a Preference Center by integrating Cloud Page with custom design, built on their website to allow anyone the ability to fill out their preferences. Lev also created microsites to capture new fans, and integrated a welcome journey to offer personalized recommendations once a subscriber is captured.
The preference center is attributed to generating 22,000 engaged subscribers through their original 1 million random email addresses. These new valuable subscribers gave the ability to collect more specific data and provided an increase in current and future segmentation. Through training & enablement, their team experienced increased platform comfortability through day-to-day tech support initially offered by Lev — so much so that they built a campaign around the preference center which motivated customer engagement and increased subscriber rates.