Whether in-venue or out of venue, or online or offline, sports + gaming companies have the exciting opportunity to connect with their fans like never before. From better payment and support experiences, to having the ability to curate truly unique interactive experiences and cultivate a community of fans, top sports + gaming companies are truly innovating on what it means to take the fan experience to the next level. At Lev, we’ve worked with the best of the best when it comes to our sports + gaming customers. We have experience in the following areas:
A leading sports + entertainment organization that oversees marketing for a live event venue and two professional sports teams set their sights on becoming the “fieldhouse of the future.” This would be accomplished by creating encompassing digital experiences—in venue and out of venue—and focusing on process improvement for their internal teams.
By integrating their Marketing Cloud account with Ticketmaster, they were able to capitalize on a critical data source to create more engaging experiences with their fans.
First, they implemented a ticket renewal journey to notify a sales team members when a top fan has not renewed their season tickets to follow up with. They also focused on maturing their Social Studio and Mobile capabilities for improved automation, omnichannel communications, and social listening.
Through these improvements, they’re able to communicate with their fans like never before via personalized journeys, surveys, and through social media. Their improved automation capabilities for ticket renewals vastly increased their amount of renewals and reduced their time spent on executing the campaign by 70%.