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Following big box office successes, a major film production and distribution studio was looking to engage their rapidly growing subscriber base. With no mechanism to collect user information or allow them to sign up to receive information about upcoming films, they needed a strategy to manage subscriptions, collect user data, and engage with their viewers.
To encourage a larger subscriber base and capture more useful data, Lev implemented an advanced preference center. Built using HTML and Javascript, the preference center was available on the primary website and promoted on additional microsites to capture new fans.
The studio established a validated, engaged subscriber base of 22,000 emails through the new preference center. The data collection allowed for increased segmentation and the development of a welcome journey to offer personalized recommendations for subscribers.