For marketers in a hyper-growth, disruptive industry, speed, agility, and marketing at scale are critical to success. Tech marketers are often leaders when it comes to creating innovative customer experiences; they just need a tech stack that can keep up, provide flexibility, and has the ability to create streamlined processes across their entire organization. As a top global consulting partner to one of the largest and most innovative tech companies in the world, we’re particularly passionate about the tech industry, and have worked with groundbreaking tech companies in:
A category leader in web hosting and domain management services was using a homegrown solution that could no longer scale with their business. With a variety of disparate systems, integrations that required significant development and maintenance time, and extensive volumes of data, they knew they needed to look externally for a best in class solution.
Ultimately, they identified Salesforce as the most scalable, customizable, and fully-integrated marketing solution. They partnered with Lev to implement the entire suite of Salesforce Marketing Cloud tools (Email Studio, Journey Builder, Audience Studio, Datorama, and more) and create a strategic vision and roadmap with the goal of creating a more personalized experience for their customer base across the globe.
They are also working towards the ability to synchronize and access data in real-time and make quick, informed decisions; expand their customer acquisition efforts; and effectively measure their marketing ROI across channels. They’re also prioritizing automation for a more scalable customer onboarding process, and enabling their customer success team to leverage distributed marketing to upsell to existing customers.