A major gaming & hospitality organization based in Las Vegas was looking to provide a “stand-out” experience in a crowded market in an effort to keep guests on property as long as possible.
A long-time Salesforce user and Lev customer, the company came to Lev to help build and deploy three customer journey sequences to help drive property loyalty. The following journeys were identified as high value opportunities for the client:
All three journeys have increased and enforced brand reputation and helped foster loyalty, while increasing revenue through timely and relevant cross-sell and up-sell offers. While all journeys have exceeded expectations, the Stay Series is attributed to an 800% increase in monthly revenue and have maintained a 50+% open rate with the emails in the series. The Onboarding Journey delivered a 189% increase in monthly revenue, and maintained a 27% open rate.